Era of Unknown Unknowns

We are living in the era of Unknown Unknowns. No Presidents, Billionaires, CEO’s, Virologists, Economists could have predicted how the COVID-19 pandemic would affect or change the world. Predicting pandemic end is fools errand in today’s world that is continuously seeing new variants. The world today is made open by the virus and more connected by digital technologies.

How do one survive in today’s world if you are in business? In this era being grounded with moral purpose of offering and serving value for our customers, investors , employees, partners and contributing to society are keys to cope with this complexity and embrace dynamics.

No one can survive longer in business if they lose this moral purpose compass. Take life forward.


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