Fixed-Action Triggers

How do you use Triggers to use to convince people to do things, otherwise people wouldn’t do?

water drops

A fixed-action trigger is a type of trigger that occurs in response to a specific stimulus. These triggers are often used to convince people to do things they wouldn’t normally do, such as signing up for a service or making a purchase. Fixed-action triggers usually work by offering some kind of incentive for taking the desired action. For example, a company might offer a free trial or discount for signing up for their service. This incentive creates motivation for the person to take action, even if they wouldn’t have done so otherwise.

Advertisers often use fixed-action triggers to get people to buy their products. They do this by creating ads that contain trigger words or images that cause an automatic positive response in the viewer. Another example is political campaigns that use fearmongering tactics to get people to vote for a certain candidate or support a particular issue. By preying on people’s fears, they can create an automatic negative response that leads them to take action in favor of the candidate or issue being promoted.

While fixed-action triggers can be effective in getting people to take action, it’s important to use them wisely. Overusing these kinds of tricks can create mistrust and resentment among your audience. Therefore, only use them when necessary and make sure that the benefits of taking action outweigh any potential negative reactions.

Two-minute Rule

If you want to accelerate you need more force.

F=ma


Force equals mass time acceleration

Newton’s Second Law of Motion:

Vectors involve both magnitude and direction. What is a Two-minute Rule, “To overcome procrastination, find a way to start your task in less than two minutes”.

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Means of Influence

“All your power is in your people. Your job is enabling everybody to contribute to their fullest.”- ALAN MULLALLY, CEO, FORD MOTOR COMPANY

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Leaders are at the center and always prepared on anticipating, adapting, and embracing change. Influence is the means they use to bring others to accept it. As a Leader next time when you face a change, approach it with excitement and confidence instead of doubt and dread. No phantom to be chased; no spirit behind the curtains.

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