The Elite Playbook

Strategy is a disciplined series of choices rooted in clear trade-offs and built on understanding both internal competencies and external competition. Strategic thinking for elite leaders requires categorically distinguishing between operational effectiveness doing things right and true strategy doing the right things.

  • Competitive positions are not found in best practices. They are created by either doing what others do, but more efficiently, or by doing what others cannot. Sustained advantage comes from this separation.
  • Core concepts anchor the discipline. “Adjacency expansion” is disciplined growth by moving into closely related markets only when supported by clear customer and economic insight. “Core competencies” are the roots—collective learning that deliver end-product differentiation and resist imitation.
  • Balanced Scorecard frames strategy execution via four key lenses—Customer, Internal, Innovation, Financial. This provides multidimensional accountability and is a strategic bridge between intention and result.
  • Disruptive innovation occurs when new entrants meet overlooked customer needs at lower cost before gradually moving upmarket. Defending requires recognizing early signals and deploying containment or absorption strategies, not just improving existing operations.
  • Blue Ocean Strategy creates new market space, making competition irrelevant by shifting boundaries and redefining consumer expectations. The alternative, “Big-Bang disruption,” quickly upends an industry by simultaneously being better and more affordable.
  • Five Forces Framework analyzes the profit structure of industries, emphasizing the competitive context—rivalry, new entrants, substitute threats, buyer power, supplier power.
  • Strategic execution is the result of countless decisions, driven by information flow, clear rights, meaningful incentives, and effective structure. The strategy-to-performance gap is closed by making strategy actionable, setting priorities, and embedding tracking and learning.
  • Portfolio approaches see strategy as a set of options, not a fixed plan—leaders make staged decisions under uncertainty, using real options reasoning and continuously deploying and withdrawing resources as volatility plays out.
  • Modern imperatives: Lean startup models favor disciplined experimentation and customer feedback over premature scaling. Platform strategies embrace external ecosystems rather than mere resource accumulation.
  • Purpose and stakeholder-centered strategies move beyond shareholders—linking competitive advantage to broader societal value and integrating purpose directly into strategy for endurance and trust.
  • Transient advantage thinking replaces the fantasy of sustained dominance with agility—amassing portfolios of short-lived advantages and scaling down as soon as the context shifts.

How will you measure your life?

Balancing Achievement and Fulfillment:
Christensen’s work emphasizes the delicate balance between career achievement and personal fulfillment. He suggests that while professional accomplishments are measurable and visible, personal satisfaction is often less tangible but equally important. The key lies in defining what success truly means on a personal level and aligning it with one’s professional goals.

How will you measure your life?

Investing in Relationships:
One of the central tenets of Christensen’s book is the significance of investing in relationships. He argues that strong personal relationships are the most substantial source of long-term happiness. For executives, this might mean reevaluating priorities to ensure that relationships with family, friends, and community are nurtured alongside career aspirations.

The Danger of Marginal Thinking:
Christensen cautions against marginal thinking – making decisions based on short-term gains rather than long-term values. This approach can lead to compromises in both personal integrity and life goals. For leaders, maintaining a steadfast focus on core values and long-term objectives is crucial for true success.

The Motivation Factor:
Understanding what motivates us is another critical aspect. Christensen points out that motivation often comes from intrinsic rewards – the sense of satisfaction from the work itself – rather than extrinsic rewards like money or status. Leaders need to identify what intrinsically motivates them and their teams to foster a fulfilling work environment.

Creating a Personal Strategy:
The concept of developing a personal strategy is pivotal in Christensen’s philosophy. Just as businesses require strategic planning to thrive, individuals need personal strategies to achieve their life goals. This involves setting clear objectives, understanding the resources available, and regularly reviewing and adjusting these plans.


“How Will You Measure Your Life?” offers a reflective and strategic approach to life’s biggest decisions. For executives and leaders, Christensen’s insights provide a framework for aligning professional achievements with personal fulfillment. By focusing on what truly matters, leaders can navigate their lives with purpose and satisfaction, creating a legacy that transcends professional success. This book is not just a guide to living but a reminder of the values that define a truly successful life.

How badly do you want it?

How badly do you want it?

In the relentless pursuit of success, whether in business, sports, or personal development, a critical question emerges: How badly do you want it? This query, seemingly simple, encapsulates a profound truth about ambition and achievement. As sports psychologist Bill Bewick eloquently puts it, the intensity of our desire is directly linked to the price we are willing to pay. But this journey towards success is not solely about the destination; it’s about the path we choose to tread, the sacrifices we make, and the love for the process.

“Dream big, fail forward, succeed stronger. The journey matters as much as the destination.”

The Price of Desire

Desire, in its purest form, is more than just a wish. It’s a deep-seated yearning that propels us forward, a relentless drive that demands more than just dreaming. This intensity of desire dictates the extent of our sacrifices – be it time, effort, comfort, or sometimes, personal relationships. For executives, entrepreneurs, and athletes alike, this journey is riddled with challenges that test resilience, patience, and commitment. The true cost of desire encompasses these intangible elements, making the journey a testament to one’s character and determination.

Embracing the Journey

Consider the analogy of a Manchester United footballer or an England basketball player. Their journey to success is not merely about the cheering crowds or the glory of victory. It’s about the grueling training sessions, the discipline, the strategy, and the ability to bounce back from defeats. Similarly, in the corporate world, success is not just about the end result. It’s about the strategy meetings, the leadership decisions, the risks taken, and the culture nurtured within the team. The person who loves this journey, who finds fulfillment in these daily endeavors, will inevitably surpass those who are fixated solely on the destination.

“The road to success is paved with lessons learned from failure, not just the celebration at the finish line. It’s in the journey where character is built and dreams are truly realized.”

The Role of Sacrifice

In this journey, sacrifice is a constant companion. For athletes, it might mean sacrificing personal time for rigorous training. For executives, it might mean foregoing immediate profits to invest in long-term growth. These sacrifices, however, are not burdens; they are investments into one’s future success. They are testaments to the intensity of one’s desire, signifying a commitment that goes beyond superficial goals.

Lessons from Sports Psychology

Sports psychology offers valuable insights into this concept. It teaches us that athletes who focus on their training and mental preparation, who find joy in the discipline and the process, tend to outperform those who are solely result-oriented. This principle holds true in business and personal growth as well. Leaders who engage deeply with the process of building, growing, and learning are the ones who achieve enduring success.

For executives, this means valuing the journey itself – the decisions, the team building, the setbacks, and the victories. It involves a holistic approach to leadership, where success is measured not just in financial terms but also in terms of team growth, innovation, and sustainable practices. The intensity of your desire as a leader is mirrored in how you approach these daily responsibilities and challenges.

In sum, the path to success is as important as the success itself. The intensity of our desire, as Bill Bewick aptly notes, is a powerful motivator that dictates the sacrifices we are willing to make. For those in leadership, sports, or any field of endeavor, it is the love for this journey, with all its trials and triumphs, that ultimately leads to true and lasting success. In this relentless pursuit, remember – it’s not just about how badly you want the destination, but how much you cherish the journey.