Why do you need to BLUFF?

You have a burning desire to convey your message to your audience but not sure how to? The best way to do is, Just BLUFF.

What? Why?

Yes, but what is BLUFF? Bottom line upfront first.

You state the conclusion first. Then follow with your reasoning. If your audience did not get anything out of it, they at least got your message first and foremost. This is what newspapers follow. Headline in bold caps. Followed by a two line summary. Followed by more details. Followed by the history of this topic.

Go ahead and just BLUFF.


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