In today’s fast-paced, information-saturated world, capturing and maintaining attention has become a valuable currency. Whether you’re an entrepreneur, artist, or influencer, your ability to stand out from the crowd can make or break your success. This is where Law 6 comes into play: Attract Attention by being outrageous or creating an aura of mystery.

The Attention Economy
We live in an attention economy, where the most precious commodity is not money or resources, but the ability to capture and hold people’s focus. With countless stimuli vying for our attention every second, those who can cut through the noise and make a lasting impression are the ones who ultimately succeed.
The Power of Being Outrageous
One effective way to attract attention is by being outrageous. This doesn’t mean you should be offensive or harmful, but rather that you should push boundaries and challenge conventions in a way that makes people take notice. Think of figures like Lady Gaga, Elon Musk, or Richard Branson – their unconventional approaches and bold statements have kept them in the public eye and contributed to their success.
Being outrageous can involve:
- Making bold claims or predictions
- Adopting an unusual personal style
- Taking on seemingly impossible challenges
- Speaking out on controversial topics
- Creating products or experiences that defy expectations
The Allure of Mystery
On the other hand, cultivating an air of mystery can be equally effective in attracting attention. Human curiosity is a powerful force, and people are naturally drawn to what they don’t fully understand. By strategically withholding information or creating an enigmatic persona, you can pique interest and keep people engaged.
Ways to create mystery include:
- Teasing upcoming projects or announcements
- Maintaining a low profile on social media
- Crafting an intriguing personal narrative
- Using symbolism or hidden meanings in your work
- Leaving certain aspects of your life or business open to interpretation
The Value of Any Attention
It’s important to note that, according to this law, any attention – positive or negative – is better than being ignored. While it’s generally preferable to attract positive attention, even controversy or criticism can work in your favor by keeping you in the public eye and sparking discussions around your brand or persona.
However, it’s crucial to navigate this carefully. While negative attention can initially boost visibility, it’s essential to have a strategy for turning it into a positive narrative or leveraging it for growth.
Attention Leads to Wealth
The ultimate goal of attracting attention is to convert it into tangible benefits, often in the form of wealth. When you successfully capture people’s interest, you open doors to numerous opportunities:
- Increased brand recognition and loyalty
- Higher engagement rates on social media and other platforms
- More opportunities for collaborations and partnerships
- Greater media coverage and free publicity
- Improved sales and revenue streams
In a world where attention is increasingly scarce and valuable, mastering the art of attracting and maintaining it can be a game-changer for your personal and professional success. Whether you choose to be outrageous, mysterious, or a combination of both, remember that the key is to be authentic and strategic in your approach.
By implementing Law 6 and making yourself impossible to ignore, you can harness the power of attention to create wealth, influence, and lasting impact in your chosen field. Just remember to use this power responsibly and always strive to provide value to your audience, even as you captivate their attention.

