The John Maxwell Rule of 5

John Maxwell, renowned for his insights into leadership and personal development, proposed the Rule of 5, a strategy that focuses on performing five specific actions every day to achieve success. When applied to building wealth through your career, this approach not only fosters sustained growth but also ensures that your daily actions align with your long-term financial goals. Here, we adapt Maxwell’s Rule of 5 to the context of wealth building, providing a strategic framework to help you maximize your career potential.

1. Every day is unique and full of opportunity:

Recognize that each day brings its own set of opportunities and challenges. Approach every morning with a mindset geared towards seizing opportunities that align with your career and financial goals. Whether it’s networking, learning a new skill, or taking on a challenging project, ensure that you are always on the lookout for ways to advance professionally and increase your market value.

2. Decide who you want to be:

Your professional identity is central to your career development. Decide on the kind of professional you want to be known as—be it a thought leader, a go-to expert in a specific field, or a transformative leader. This identity should guide your decisions and actions. For instance, if you aim to be recognized as an industry expert, dedicate time each day to deepen your expertise through study, practice, or teaching others.

3. Decide how you want to live:

Your lifestyle choices have a direct impact on your ability to build wealth. Make deliberate choices about spending, saving, and investing. Create a budget that reflects your career goals and financial aspirations, and stick to it diligently. Remember, the way you manage your money today dictates the financial freedom you will enjoy in the future.

4. Decide what you want to achieve:

Goal setting is crucial. Define clear, measurable career goals that contribute to your wealth-building journey. These might include salary targets, investment milestones, or business objectives. Break these down into annual, monthly, and daily goals to maintain a clear view of what you need to do each day to move closer to these benchmarks.

5. And never give up:

Persistence is key in any long-term endeavor, particularly when it comes to building wealth. There will be setbacks and failures along the way, but resilience is a critical component of success. Keep pushing forward, learn from your mistakes, and stay committed to your goals. Regularly review and adjust your strategies to stay aligned with your evolving career and life circumstances.

Rule of 5

The Unseen Sprint – Embracing the Unknown in Pursuit of Success

The unseen sprint

In a world obsessed with definite outcomes and clear finish lines, the true test of character often lies in how one performs when the end is not in sight. This concept was powerfully articulated by Georgia Tech strength coach Lewis Caralla in a motivational speech he delivered in 2021. His message was simple yet profound: true success requires the courage to sprint when the distance is unknown.

Imagine running in a misty forest, where the path ahead is shrouded in fog. You don’t know how long or arduous the journey will be, yet you keep pushing forward. This analogy perfectly encapsulates the essence of Caralla’s message.

“In the race of life, true victory lies not in the distance covered, but in the courage to sprint through the fog of the unknown.”

The Unforgiving Nature of Winning

Caralla’s speech opened with some hard truths about winning. It’s an unforgiving, unemotional entity. Winning doesn’t care about your sacrifices, your pain, or your dedication. It’s a destination that doesn’t promise loyalty to anyone. This harsh reality serves as a wake-up call that in the pursuit of success, our efforts, while necessary, do not guarantee victory.

The Two Pillars of the Unknown Sprint

To sprint when the end is unseen requires two fundamental beliefs:

  1. Belief in Oneself: This is the confidence in your own abilities and the conviction that you can endure, regardless of the challenges.
  2. Belief in the Mission: It’s the faith in the purpose of your journey, whether it’s caring for loved ones, building something meaningful, or serving others.

Both these beliefs are essential. One without the other is like a bird with only one wing – unable to soar to its full potential.

The Essence of True Victory

The willingness to undertake this unseen sprint is what defines true success. It’s not about the accolades or the endpoint. It’s about the relentless pursuit, the unwavering spirit, and the commitment to a cause beyond oneself. This journey, filled with uncertainty and challenges, is where the greatest accomplishments are forged.

Caralla’s concluding thought offers a compelling reason to embrace this approach: if you don’t chase victory in the face of uncertainty, you’re inadvertently choosing defeat. The choice, then, is clear. Embrace the sprint, even when the distance is unknown, for that is where true winning lies.

Let us find those rare purposes in life that are worth this sprint. For in these pursuits, we discover not just success, but the very essence of our resilience and determination.


How badly do you want it?

How badly do you want it?

In the relentless pursuit of success, whether in business, sports, or personal development, a critical question emerges: How badly do you want it? This query, seemingly simple, encapsulates a profound truth about ambition and achievement. As sports psychologist Bill Bewick eloquently puts it, the intensity of our desire is directly linked to the price we are willing to pay. But this journey towards success is not solely about the destination; it’s about the path we choose to tread, the sacrifices we make, and the love for the process.

“Dream big, fail forward, succeed stronger. The journey matters as much as the destination.”

The Price of Desire

Desire, in its purest form, is more than just a wish. It’s a deep-seated yearning that propels us forward, a relentless drive that demands more than just dreaming. This intensity of desire dictates the extent of our sacrifices – be it time, effort, comfort, or sometimes, personal relationships. For executives, entrepreneurs, and athletes alike, this journey is riddled with challenges that test resilience, patience, and commitment. The true cost of desire encompasses these intangible elements, making the journey a testament to one’s character and determination.

Embracing the Journey

Consider the analogy of a Manchester United footballer or an England basketball player. Their journey to success is not merely about the cheering crowds or the glory of victory. It’s about the grueling training sessions, the discipline, the strategy, and the ability to bounce back from defeats. Similarly, in the corporate world, success is not just about the end result. It’s about the strategy meetings, the leadership decisions, the risks taken, and the culture nurtured within the team. The person who loves this journey, who finds fulfillment in these daily endeavors, will inevitably surpass those who are fixated solely on the destination.

“The road to success is paved with lessons learned from failure, not just the celebration at the finish line. It’s in the journey where character is built and dreams are truly realized.”

The Role of Sacrifice

In this journey, sacrifice is a constant companion. For athletes, it might mean sacrificing personal time for rigorous training. For executives, it might mean foregoing immediate profits to invest in long-term growth. These sacrifices, however, are not burdens; they are investments into one’s future success. They are testaments to the intensity of one’s desire, signifying a commitment that goes beyond superficial goals.

Lessons from Sports Psychology

Sports psychology offers valuable insights into this concept. It teaches us that athletes who focus on their training and mental preparation, who find joy in the discipline and the process, tend to outperform those who are solely result-oriented. This principle holds true in business and personal growth as well. Leaders who engage deeply with the process of building, growing, and learning are the ones who achieve enduring success.

For executives, this means valuing the journey itself – the decisions, the team building, the setbacks, and the victories. It involves a holistic approach to leadership, where success is measured not just in financial terms but also in terms of team growth, innovation, and sustainable practices. The intensity of your desire as a leader is mirrored in how you approach these daily responsibilities and challenges.

In sum, the path to success is as important as the success itself. The intensity of our desire, as Bill Bewick aptly notes, is a powerful motivator that dictates the sacrifices we are willing to make. For those in leadership, sports, or any field of endeavor, it is the love for this journey, with all its trials and triumphs, that ultimately leads to true and lasting success. In this relentless pursuit, remember – it’s not just about how badly you want the destination, but how much you cherish the journey.