Red Car Theory

Have you heard of Red car Theory? In the realm of human perception, the “Red Car Theory” serves as a fascinating example of how our focus shapes our reality. This concept, often used in psychological and motivational contexts, illustrates how our attention, once fixated on a specific object or idea, begins to notice it more frequently in our environment. This blog explores the Red Car Theory, interweaving it with relevant analogies and quotes, and highlighting its implications in various aspects of life.

Red Car Theory

The Essence of the Red Car Phenomenon

Imagine deciding to buy a red car. Suddenly, you start noticing red cars everywhere. Were they always there? Yes, but your attention to them wasn’t. This is the crux of the Red Car Theory. It’s not that there are more red cars; it’s your awareness that has shifted.

As Henry Ford famously said, “Whether you think you can, or you think you can’t – you’re right.” This quote underscores the power of focus and how it shapes our perception of reality.

“Whether you think you can, or you think you can’t – you’re right.”

Henry Ford

Selective Awareness and Its Impact

The Red Car Theory is essentially about selective awareness. Once something is on our radar, our brain unconsciously seeks it out, creating a bias in our perception. This phenomenon extends beyond mere physical objects to ideas, emotions, and even opportunities.

Consider the words of Marcus Aurelius: “Our life is what our thoughts make it.” This ancient wisdom resonates with the Red Car Theory, emphasizing how our focused thoughts can shape our experiences and interactions.

Implications in Everyday Life and Business

In personal and professional settings, understanding and harnessing this theory can be transformative. For leaders and executives, focusing on positive outcomes and opportunities can create a self-fulfilling prophecy, where the sought-after results become more apparent and attainable.

As Oprah Winfrey insightfully puts it, “You get in life what you have the courage to ask for.” This speaks to the idea of aligning our focus with our goals, thereby making them more attainable.

“You get in life what you have the courage to ask for.”

Oprah Winfrey

The Red Car Theory serves as a potent reminder of the power of our focus. By understanding and applying this concept, we can navigate our lives and careers with greater awareness and efficacy, shaping our reality in alignment with our aspirations.

The Unseen Sprint – Embracing the Unknown in Pursuit of Success

The unseen sprint

In a world obsessed with definite outcomes and clear finish lines, the true test of character often lies in how one performs when the end is not in sight. This concept was powerfully articulated by Georgia Tech strength coach Lewis Caralla in a motivational speech he delivered in 2021. His message was simple yet profound: true success requires the courage to sprint when the distance is unknown.

Imagine running in a misty forest, where the path ahead is shrouded in fog. You don’t know how long or arduous the journey will be, yet you keep pushing forward. This analogy perfectly encapsulates the essence of Caralla’s message.

“In the race of life, true victory lies not in the distance covered, but in the courage to sprint through the fog of the unknown.”

The Unforgiving Nature of Winning

Caralla’s speech opened with some hard truths about winning. It’s an unforgiving, unemotional entity. Winning doesn’t care about your sacrifices, your pain, or your dedication. It’s a destination that doesn’t promise loyalty to anyone. This harsh reality serves as a wake-up call that in the pursuit of success, our efforts, while necessary, do not guarantee victory.

The Two Pillars of the Unknown Sprint

To sprint when the end is unseen requires two fundamental beliefs:

  1. Belief in Oneself: This is the confidence in your own abilities and the conviction that you can endure, regardless of the challenges.
  2. Belief in the Mission: It’s the faith in the purpose of your journey, whether it’s caring for loved ones, building something meaningful, or serving others.

Both these beliefs are essential. One without the other is like a bird with only one wing – unable to soar to its full potential.

The Essence of True Victory

The willingness to undertake this unseen sprint is what defines true success. It’s not about the accolades or the endpoint. It’s about the relentless pursuit, the unwavering spirit, and the commitment to a cause beyond oneself. This journey, filled with uncertainty and challenges, is where the greatest accomplishments are forged.

Caralla’s concluding thought offers a compelling reason to embrace this approach: if you don’t chase victory in the face of uncertainty, you’re inadvertently choosing defeat. The choice, then, is clear. Embrace the sprint, even when the distance is unknown, for that is where true winning lies.

Let us find those rare purposes in life that are worth this sprint. For in these pursuits, we discover not just success, but the very essence of our resilience and determination.


How badly do you want it?

How badly do you want it?

In the relentless pursuit of success, whether in business, sports, or personal development, a critical question emerges: How badly do you want it? This query, seemingly simple, encapsulates a profound truth about ambition and achievement. As sports psychologist Bill Bewick eloquently puts it, the intensity of our desire is directly linked to the price we are willing to pay. But this journey towards success is not solely about the destination; it’s about the path we choose to tread, the sacrifices we make, and the love for the process.

“Dream big, fail forward, succeed stronger. The journey matters as much as the destination.”

The Price of Desire

Desire, in its purest form, is more than just a wish. It’s a deep-seated yearning that propels us forward, a relentless drive that demands more than just dreaming. This intensity of desire dictates the extent of our sacrifices – be it time, effort, comfort, or sometimes, personal relationships. For executives, entrepreneurs, and athletes alike, this journey is riddled with challenges that test resilience, patience, and commitment. The true cost of desire encompasses these intangible elements, making the journey a testament to one’s character and determination.

Embracing the Journey

Consider the analogy of a Manchester United footballer or an England basketball player. Their journey to success is not merely about the cheering crowds or the glory of victory. It’s about the grueling training sessions, the discipline, the strategy, and the ability to bounce back from defeats. Similarly, in the corporate world, success is not just about the end result. It’s about the strategy meetings, the leadership decisions, the risks taken, and the culture nurtured within the team. The person who loves this journey, who finds fulfillment in these daily endeavors, will inevitably surpass those who are fixated solely on the destination.

“The road to success is paved with lessons learned from failure, not just the celebration at the finish line. It’s in the journey where character is built and dreams are truly realized.”

The Role of Sacrifice

In this journey, sacrifice is a constant companion. For athletes, it might mean sacrificing personal time for rigorous training. For executives, it might mean foregoing immediate profits to invest in long-term growth. These sacrifices, however, are not burdens; they are investments into one’s future success. They are testaments to the intensity of one’s desire, signifying a commitment that goes beyond superficial goals.

Lessons from Sports Psychology

Sports psychology offers valuable insights into this concept. It teaches us that athletes who focus on their training and mental preparation, who find joy in the discipline and the process, tend to outperform those who are solely result-oriented. This principle holds true in business and personal growth as well. Leaders who engage deeply with the process of building, growing, and learning are the ones who achieve enduring success.

For executives, this means valuing the journey itself – the decisions, the team building, the setbacks, and the victories. It involves a holistic approach to leadership, where success is measured not just in financial terms but also in terms of team growth, innovation, and sustainable practices. The intensity of your desire as a leader is mirrored in how you approach these daily responsibilities and challenges.

In sum, the path to success is as important as the success itself. The intensity of our desire, as Bill Bewick aptly notes, is a powerful motivator that dictates the sacrifices we are willing to make. For those in leadership, sports, or any field of endeavor, it is the love for this journey, with all its trials and triumphs, that ultimately leads to true and lasting success. In this relentless pursuit, remember – it’s not just about how badly you want the destination, but how much you cherish the journey.