1. Just Do It - Focus on action rather than on endless deliberation.
2. Perfect is the Enemy of Good - Good is good enough. Don’t keep on refining, improving, testing, or analyzing.
3. You Can’t Have It Both Ways - Be prepared to make the tough choices. You can’t have it all.
4. There Are Many Ways to Skin a Cat - There are many ways to do something and there is not one best way.
5. Find 10,000 Ways That Won’t Work - Adopt an experimental mindset and build further on what you have learned.
6. Persist By Pulling Out - Know when to stop something and move on. This is not failure or giving up.
7. Speed Up by Taking It Slow - After having spent much time on analysis, impatience makes people jump to execution.
8. The Power of Simplicity - Strategy is complex. But especially strategy execution need not be complex.
9. We’re In This Together - Enforcing a strategy top-down is a recipe for failure. Involve and engage people across the organization.
10. No Place for HIPPOs - Strategy and execution flourish with a modest type of leader.
Maverick 